iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta by Colijn IT

iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta by Colijn IT is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Iibka Jumlada, Tafaariiqda, Ganacsiga iyo E-Ganacsiga Competition Category.

BirGanacsi· 2021

iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta

by Colijn IT

Client: iONE360

Abaalmarinta Birta ah ee A' Design Award Winner in Ganacsi Category

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The Design

About iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta

Qoraalka Buugga: iONE360 waa qalab sawir-habayn oo loogu talagalay warshadaha alaabta guriga (furniture). Software-kani wuxuu maareeyaa alaab la habayn karo oo leh xeerar ganacsi iyo qiimeyn aad u adag, taasoo keeni kara malaayiin kala duwanaansho ah. Isticmaalayaashu waxay abuuri karaan habayn gaar ah oo ay ku daraan sawirro 2D iyo 3D, kuwaas oo loo beddelo hab-iibsi tallaabo-tallaabo ah oo hagaya macmiilka. iONE360 waxaa lagu daabacay xirmooyin JavaScript ah, sidaas darteedna qalabka wuxuu ku shaqeeyaa biraawsar (browser), waxaana lagu dhex dhejin karaa websaydhyada, dukaamada online-ka ah, iyo nidaamyada ganacsiga. Aragtiyaha dhabta ah iyo kuwa la kordhiyay (virtual iyo augmented reality) waxay ku shaqeeyaan taleefanada casriga ah iyada oo aan loo baahnayn abbaar (app) gaar ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, iONE360 Shaqada Koowaad: Qalabka Sawir-Habaynta Alaabta waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 36% of consumers cancels a purchase of customizable furniture because they can’t imagine how it will look. iONE360 is a visual product configurator suited for the furniture industry. It can handle elaborate customizable products incl. complex business rules and pricing, which can result in millions of variations. Users can create configurations themselves and can add 2D and 3D visuals, which are translated to an easy step-by-step guided selling process that can be embedded in other applications.
Dimensions & Packaging: Due to the fact we publish the software as javascript packages, it runs in the browser and can be embedded into virtually any webbased application (websites, webshops, CRM/ERP, etc). Also, the 3D scenes are accessible without having to have any kind of specialized software or hardware and even for our Virtual and Augmented Reality experiences, you can simply use any recent smartphone without having to install an app, because we can use WebXR.
Tags: product configurator, roomplanner, 3D visualization, CPQ, CTO, furniture, augmented reality, virtual reality
Production Technology: In order to achieve our software which is highly generic (from a coding point of view) and embeddable into virtually any web application, we started out taking risks to use (at the time) unproven technologies in order to achieve maximum usability, betting very early on the Angular framework, ThreeJS and the WebXR API which has the promise of enabling virtual and augmented reality directly from browsers (users don’t have to install apps). The true beauty for us is the software architecture through we can generate packages with different combinations of software features, all from a single code-base.
Design Challenge: Developing a product configurator isn't necessarily hard. Making a product configurator which is truly generic, where users can create their own configurations of virtually any type of product, while retaining the link with logistical and administrative processes ánd being able to add visuals to this data, is incredibly complex. Then, translating all that complexity to front-end interfaces which even the least tech-savvy people can use on regular devices, add even more to the data & UX design challenge. It’s a process of continuous improvements which has been going on for many years.
Research: Apart from desk research into the proper tooling and research in the form of involving various customers and consumers in the design process, no large scale research was conducted.
Inspiration: Even today, consumers are expected to buy customizable furniture based on a showroom model and a fabric sample. How can consumers imagine how a sofa will look in a totally different setup, with different fabric & color and whether it will fit? They can't! 51% postpones and 36% cancels their purchase. Let's help them! Let's help consumers buy and retailers sell these complex products. Sales value goes up and delivered products will match expectations. Less returns, less waste and happy customers
Project Duration: This varies. We've started development of our product configuration engine in 2009, while other elements such as the roomplanner is a relatively recent addition which started in 2016 and AR/VR started in 2019. Development was mainly done in Goes, The Netherlands.
Operation Flow: Furniture shopping is often experienced as stressful. There’s so much doubt while a lot of money is involved. iONE360 turns that stress into a fun experience! Users are in control of interior design like never before while our software makes sure they don’t make mistakes. This also makes it the perfect guided selling tool for sales people. It runs in browsers on devices that everyone owns. It’s highly realistic and easy to use. Integrated with the business: providing detailed pricing, logistical and manufacturing info.
Team Members: Patrick van Keulen
Nico Zwanenburg
Ralf Eversen
Jan Kruijt
Rob van Bree
Elske de Maertelaere
Robin van Welt
Stefan Douw
Uni-Program Crew
Colijn IT Crew
Image Credits: Copyright 2009 - 2020 by Colijn IT for all IP, imagery and video.