Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha oo uu sameeyey Hong Kong Trade Development Council

Naqshadda Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha oo uu sameeyey Hong Kong Trade Development Council waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirMunaasabad· 2021

Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha

Hong Kong Trade Development Council uu sameeyay

Macmiilka: Hong Kong Trade Development Council

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Munaasabad

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #106403

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha

Qoraalka Buugga: Chic HK 2020 waa dhacdo ganacsi oo ku saabsan habka nolosha oo lagu qabtay Guangzhou, Shiinaha. Dhacdadu waxay caawisay 80 shirkadood oo Hong Kong ah inay dhisaan aqoonsiga sumadda ganacsiga (brand awareness) iyo inay tijaabiyaan falcelinta macaamiisha suuqa Koonfurta Shiinaha. Fikradda muuqaalka ah waxay isku daraysaa xarfaha Shiinaha ee dhaqameed iyo kuwa fudud si loo abuuro far-qoraal (typography) cusub oo loogu talagalay cinwaanka dhacdada. Saddex midab oo koowaad ah ayaa lagu daray sawirrada, waxaana loo isticmaalay in lagu calaamadeeyo qaybaha kala duwan ee habka nolosha. Bandhiggu wuxuu daboolayay 9000 mitir oo laba jiho ah, wuxuuna socday afar maalmood. Sawir weyn oo ku yaal darka dhalada ah iyo goobta soo dhaweynta 3D-ga ah ayaa ka soo dhaweeyay booqdayaasha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chic HK 2020 Shaqada Koowaad ee Ganacsiga Habka Nolosha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Chic HK event aided 80 Hong Kong companies to develop brand awareness and test local consumers response in the South China market of Guangzhou. The organizer required a design to highlight Hong Kong as one of the Asia most vibrant and unique lifestyle hub. Making use of 3 primary colours and intermixing traditional and simplified Chinese characters, a new visual concept was created for this inaugural promotional event.
Cabbirka & Qaabaynta: The exhibition area over 2 floors was 9000sqm. Outside the venue, a 27m high x 17m wide graphic sticker of the event title was placed on the glazed facade. Inside the concourse is a 3D welcome backdrop at 12m wide x 4.5m high. The exhibition hall features a 40m long spans of LED display units at the main entry aisle with 5m high booths constructed with metal frames, then spray painted finish or cladded with wooden slats. All lights were LED and flooring were carpeted mixed with floor stickers.
Summado: Trade, Hong Kong, Lifestyle, Expo, Typography, Chinese Characters, HKTDC, Design, Organiser, Chic, China
Tiknoloojiyada Soo Saarka: The glazed facade of the venue displayed a 27m high x 17m wide Chic HK graphic sticker. At the concourse, a 3D welcome backdrop at 12m wide x 4.5m high made of plywood, metal frame and vinyl graphics was placed. All the exhibition booths were constructed with metal frames and sprayed paint finish or cladded with wooden slats. All lights and acrylic lettering used LED lights. Featured inside the main hall, a 40m long x 6.5m wide corridor housed a straddled series of hanging LED units emitting images.
Caqabadda Naqshadda: The most challenging part was finding a design concept that could highlight HK brands and lifestyle to the local Guangzhou market. After analysing what makes Hong Kong culture unique and how it differs from other mainland Chinese cultures, we started to play on the different written Chinese characters along with added primary colours to formulate an overall new visual design. The colours also helped categorise the sub divide the various lifestyle sectors at the Chic HK event.
Cilmi-baadhis: After researching the Guangzhou consumer market, we played with the juxtaposition of traditional and simplified version of the written Chinese characters to create a new translated title for Chic HK. This new typography was a cultural way to convey the idea of familiarity yet refreshing twist to the event. From this, prime colours were added to make various visual elements pop-out. Providing a new visual communication to position the brands of HK being presented this event.
Dhiirrigelinta: Inspiration stemmed from studying the written Chinese characters for Chic HK. Officially two forms of written Chinese, a traditional style used in Hong Kong and a simplified version used in mainland China. Both forms of writing were intermixed to create a new look in the Chinese calligraphy. Subsequently, 3 primary colours were added to make the graphic promotions visually pop out and these colours also help indicate the various lifestyle sectors at the event’s physical space.
Muddada Mashruuca: The project duration was 3 months from initial briefing to onsite completion. It was located at the Nan Fung International Convention & Exhibition Center, Guangzhou, China and the event ran for 4 days starting from the 9 - 13 of January 2020.
Socodka Hawlgalka: The first impression for the visitors began with a 17m (w) x 24m (h) graphic sticker of Chic HK at the exterior glazing of the venue. In the concourse, a 3D welcome backdrop for photo opportunities is placed. Inside the exhibition hall, a 40m (l) x 6.5m (w) x 5m (h) corridor with straddled LED units emitted graphic images created a more transformative spatial and visual experience. After this, the visitors would freely explore the colour coded booths and other facilities of the show.
Shatiyada: Copyrights belong to Hong Kong Trade Development Council, 2020
Xubnaha Kooxda: Jason Cheung
Dury Chin
Eddie Chak
Stephen Wong
Jeff Cheng
Carson Wong
Shirley Fung
Amaanta Sawirrada: Hong Kong Trade Development Council