Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block by Yang Zhang

Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block by Yang Zhang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

10,808

Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block

Qoraalka Buugga: Xirmada Mi Transformers Optimus Prime waa xirmo warqad ah oo loogu talagalay alaab ciyaareed oo building block ah. Hore ee sanduuqa waxaa lagu muujiyaa alaabta la isku dhejiyay, taasoo u sahlaysa iibsadayaasha inay si cad u arkaan qaabka iyo qaybaha dhaqaaqa. Qaabka fudud iyo midabada la doortay waxay ka tarjumayaan dabeecadda alaabta ciyaareed. Shaqooyinka soo bandhigidda iyo xirmaynta waxaa lagu daray hal qaab-dhismeed. Daboolka sare wuu furmaa isagoo muujinaya kuraas lakab lakab ah oo ay ku jiraan qaybaha. Sanduuqa hoose wuxuu u furmaa labada dhinac isagoo sameeya sanduuqyo kaydin oo gooni gooni ah. Qaybaha waxaa loo kala saari karaa nooc ahaan, sanduuqana waxaa dib loo isticmaali karaa kaydinta maalinlaha ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Mi Transformers Optimus Prime Packaging Shaqada Ugu Muhiimsan: Xirmada Alaabta Toy-ga Building Block waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao