SciFest Los Angeles Nidaamka Aqoonsiga Barxadda by Ching-Fa Lung

SciFest Los Angeles Nidaamka Aqoonsiga Barxadda by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

SciFest Los Angeles Nidaamka Aqoonsiga Barxadda

by Ching-Fa Lung

Client: Art Center College of Design

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About SciFest Los Angeles Nidaamka Aqoonsiga Barxadda

Qoraalka Buugga: SciFest Los Angeles waa nidaam aqoonsi barxad oo loo sameeyay barxad muuqaal ah oo malaha ah oo siddeed maalmood socda, oo u heellan filimada khayaaliga sayniska. Barnaamijku wuxuu soo ururiyaa filimada khayaaliga sayniska ee la aqoonsaday laga bilaabo 1970 ilaa 2017, isagoo daboolaya laamo hoosaad ah sida ficilka, hodda-hodda (animation) iyo qarsoodiga. Farsameey xarfeed oo cabbir badan leh, oo laga soo hindisay muuqaallo afar cabbir ah, ayaa u adeegaya sida luqadda muuqaalka ugu weyn ee ku dhex jirta dhammaan codsiyada. Bogaggu waxay la shaqeeyaan farsamada dhijitalka la kordhiyay (augmented reality), taasoo u ogolaanaysa daawadayaasha inay sahamiyaan qoto dheereeda. Ismarkaana isticmaalka barnaamijka mobile-ka iyo bogga internetka waxay adeegsadaan sawirro dhaqdhaqaaqa saddex-cabbireed leh.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

SciFest Los Angeles Nidaamka Aqoonsiga Barxadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. SciFest Los Angeles Nidaamka Aqoonsiga Barxadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, SciFest Los Angeles Nidaamka Aqoonsiga Barxadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SciFest LA is a hypothetical 8-day film festival devoted to showcasing science fiction movies. By curating classic science fiction movies from 1970 to 2017, the audience can enjoy all different types and sub-genres of science fiction movies such as action, animation, and mystery through the festival.
Tags: Transmedia Design, Kinetic Typography, Motion Graphic, 3D Graphic
Production Technology: Utilize Adobe Creative Cloud suite software from Photoshop, Illustrator, InDesign, After Effect, to incorporate with Maxon Cinema 4D. Using Artivive and Spark AR software to create Augmented Reality experience.
Design Challenge: To re-design a pre-existing event and create holistic design experience through branding.
Research: Watching and observing all the classic sci-fi movies so that I could draw the main design elements from the commonalities of sci-fi movies to represent the sci-fi festival. Sci-fi movies are a combination of physics in reality but also the imagination and creativity of creators as well, so these were main insights to create kinetic typography and dimensional graphic elements for this project.
Inspiration: Inspired by the science fiction movie “Interstellar,” the discovering scene of the four dimensions, I developed a dimensional typeface as the main visual language that could be used as a framing device throughout different applications for the whole festival identity system.
Project Duration: The project started in December 2017 but finished in December 2019 in Pasadena.
Operation Flow: All of the posters are designed to interact with augmented reality so that viewers can experience the dimensionalities of the posters and interact with them. Science fiction festival is not just about watching movies but also experiencing future-casting technologies or concepts. Interfaces of the app and the website exemplify the experiences of entering the events and previewing all the contents that will be hosted for the event through kinetic 3D graphic treatments.