Harlem Advocacy Taxanaha Boostarrada oo uu sameeyey Jiaqi Song

Naqshadda Harlem Advocacy Taxanaha Boostarrada oo uu sameeyey Jiaqi Song waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Harlem Advocacy Taxanaha Boostarrada

Jiaqi Song uu sameeyay

Macmiilka: Bandujo Advertising Design

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #107915

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Harlem Advocacy Taxanaha Boostarrada

Harlem Advocacy waa taxane ololayaal xayaysiis oo loogu talagalay barnaamij u doodid caafimaadka dadweynaha ee ku salaysan Harlem, Magaalada New York. Boostarrada waxay isku daraan calaamad astaan (brand lock up) iyo sawiro tusaale ah, iyadoo sawir kastaa uu matalayo hal adeeg, sida caafimaad, bulsho, waxbarasho, ama taageero la xiriirta shaqo. Boostar weyn oo hal-guri ah ayaa tusinaya dhammaan sawirrada isku darsan. Faafinta dadweynaha awgeed, taxanaha waxaa loo qaybiyay boostarro kali ah, mid kastaa oo muujinaya hal sawir oo cabbir weyn leh. Naqshadda muuqaalka waxaa saameeyay farshaxanka pop art (pop art), taasoo u oggolaanaysa in dadka deegaanka si degdeg ah u aqoonsadaan adeegyada.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Harlem Advocacy Taxanaha Boostarrada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Harlem Advocacy Taxanaha Boostarrada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Harlem Advocacy Taxanaha Boostarrada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Cabbirka & Qaabaynta: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Summado: graphic design, poster, illustrations, social service, poster design
Tiknoloojiyada Soo Saarka: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Caqabadda Naqshadda: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Cilmi-baadhis: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Dhiirrigelinta: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Muddada Mashruuca: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Socodka Hawlgalka: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.