Cera Una Volta Calaamadda Khamriga by Giovanni Murgia

Cera Una Volta Calaamadda Khamriga by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Cera Una Volta Calaamadda Khamriga

by Giovanni Murgia

Client: Cantine Chessa

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Cera Una Volta Calaamadda Khamriga

Cera Una Volta (Hal mar) maaha oo kaliya khamri laakiin sidoo kale waa soo booday. Waxay ka dhalatay riyadii abuuritaanka jowharad yar oo oenological ah iyadoo la tixgelinayo waxbaristii awoowayaasha iyo farsamooyinka khamriga ee la soo dhaafay. Fikradda fikradda hal-abuurka ah ee khamrigu waxay sheegaysaa, fududaanta sheeko-xariireedka hyperbole si fiican u matalaya sawirka calaamadda, sheekada dhalashada khamrigan iyo kan soo saaray. Habka la doortay waa si ula kac ah sheeko-xariir, si loo siiyo taabasho sixir khamri ah oo si weyn uga duwan qaabka caadiga ah ee Vermentino.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Cera Una Volta Calaamadda Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Cera Una Volta Calaamadda Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cera Una Volta Calaamadda Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensions & Packaging: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tags: wine, packaging, illustration, label design
Production Technology: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Design Challenge: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Research: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiration: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Project Duration: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Operation Flow: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Team Members: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Image Credits: 3D Render: Bruno Haver
Photography: Giovanni Murgia