Lacag Garaafig · 2021
Branding Accademia of Perugia Nidaamka Astaanta Iyo Ololuhu
by Paul Robb
- Abaalmarinta Lacagta ah ee A' Design Award 2021 in Garaafig
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Nidaamka Astaanta Iyo Ololuhu
The Accademia of Perugia, waxay u baahday aqoonsi muuqaal cusub si ay u muujiso rabitaanka machadku inuu si degdeg ah ugu dhaqaaqo mustaqbalka. S&P waxay la shaqeysay shaqaalaha ABA & ardayda si ay ugu lug yeeshaan waaxaha iyo qaybaha kala duwan ee Akadeemiyada. Naqshadayaasha & # 039; Caqabada waxay ahayd in la abuuro aqoonsi sumad leh oo midaysan iyo qaab dhismeed kaas oo sidoo kale siinaya shakhsiyad koorsooyinka kelida ah. Waxay abuureen nidaam aqoonsi oo tamar, adag, iyo togan oo ka shaqeeya fanka kala duwan iyagoo ka fogaanaya ereyada iyo heshiisyada caadiga ah.
About the Abaalmarinta Lacagta ah ee A' Design Award
Branding Accademia of Perugia Nidaamka Astaanta Iyo Ololuhu waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Branding Accademia of Perugia Nidaamka Astaanta Iyo Ololuhu waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Branding Accademia of Perugia Nidaamka Astaanta Iyo Ololuhu waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb