Eco Expo Korea Shaqada Ugu Weyn: Boostar by Juwon Kim and Nakyeong Shin

Eco Expo Korea Shaqada Ugu Weyn: Boostar by Juwon Kim and Nakyeong Shin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Eco Expo Korea Shaqada Ugu Weyn: Boostar

by Juwon Kim and Nakyeong Shin

Client: KEITI(Korea Environmental Industry&Technology Institute)

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Eco Expo Korea Shaqada Ugu Weyn: Boostar

Qoraalka Buugga: Eco Expo Korea waa naqshad boostar iyo interactive website ah oo ku saabsan lamadegaanka cuntada. Boostarka waxaa lagu soo saaray cabbir A0 ah, waana 1189 by 841 millimitir. Lakab badan oo pixel ah ayaa ka soo muuqda oo ka libdha sawirrada dhirta, iyagoo waxyeeleynaya ama u beddelaya qaabab cusub. Lakab kastaa wuxuu daboolaa kii ka horreeyay isagoo bedelaya isu-tirsanaantiisa. Saameyntani waxay tixraacaysaa qalad 404, waxayna muujinaysaa farqiga u dhexeeya dhirta asalka ah iyo fikradda cusub ee si farsamo ah loo doortay. Naqshadu waxay ujeeddadeedu tahay inay kordhiso wacyi-gelinta ku saabsan noocyada dhirta ee dabar-goynaya.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Eco Expo Korea Shaqada Ugu Weyn: Boostar waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Eco Expo Korea Shaqada Ugu Weyn: Boostar waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Eco Expo Korea Shaqada Ugu Weyn: Boostar si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimensions & Packaging: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Tags: design, poster, graphic, eco
Design Challenge: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Research: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiration: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Project Duration: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Operation Flow: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Team Members: Juwon Kim, Nakyeong Shin