Jie Yi Couture Aqoonsiga Sumadda oo uu sameeyey Yiwen Tu

Naqshadda Jie Yi Couture Aqoonsiga Sumadda oo uu sameeyey Yiwen Tu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirGaraafig· 2021

Jie Yi Couture Aqoonsiga Sumadda

Yiwen Tu uu sameeyay

Macmiilka: Jie Yi Couture Studio

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Garaafig

9,548

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #109125

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Jie Yi Couture Aqoonsiga Sumadda

Jie Yi Couture waa aqoonsi sumadeed loo abuuray istuudiyo dharku-samaysan oo ku taal Shanghai. Xarafka Shiinaha ee Jie wuxuu micnaheedu yahay xallin iyo kala-diridid, halka Yi ay micnaheedu tahay hal, midnimo iyo joogtaynta. Sumadda (logo) waxaa lagu dhisay far-qoraalka Shiinaha, halkaas oo qaybo ka mid ah xarfaha lagu badalay astaamo matalaya mudeel (mannequin) iyo maqas. Sawir-farsamada samaynta qaababka (pattern-making sketches) ayaa ah qeybta muuqaalka ugu weyn, iyadoo khadadkeeda, qallooca iyo qoraalladeeda ay abuuraan qaab faahfaahsan oo isku dhafan. Aqoonsigan waxaa lagu dabaqay xirmooyinka (packaging) oo lagu soo bandhigay cabbirro kala duwan. Naqshaddu waxay muujinaysaa farsamo-sancaanta gacanta iyo adeeg dhar-samayn nus-gaar ah (semi-custom).

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Jie Yi Couture Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Jie Yi Couture Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Jie Yi Couture Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Cabbirka & Qaabaynta: The packaging shown is offered in a variety of sizes and iterations based on the product.
Summado: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tiknoloojiyada Soo Saarka: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Caqabadda Naqshadda: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Cilmi-baadhis: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Dhiirrigelinta: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Muddada Mashruuca: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Socodka Hawlgalka: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Xubnaha Kooxda: Independent
Amaanta Sawirrada: Yiwen Tu, 2020