X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha by Yiwen Tu

X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha

Qoraalka Buugga: X-Hale waa naqshad ololeed loo sameeyay bandhig farshaxan oo dijitaal ah. Ololahani wuxuu ka kooban yahay summad (logo), boostarro, calaamad (banner), muuqaal soo bandhigid (trailer) iyo qalab garaafiko oo loogu talagalay tolmada toos ah (live streaming). Astaanta muuqaalka ugu weyn waa qaab-dhismeedka far-qoraal 2.5D ah. Midabada dhalaalaya ayaa loo isticmaalay si loo muujiyo fudaydka, socodka iyo qarsoodiga. Alaabooyin badan, sida boostarrada afar-gees ah iyo kaararka xigashada (quote cards), waxaa lagu soo bandhigay dhaqdhaqaaq degan oo u eg neefsasho. Alaabooyinka waxaa loo diyaariyey bogga internetka iyo baraha bulshada iyagoo leh qaabab kala duwan. Ololahani wuxuu taageeraa wadahadallada onlaynka ah ee ka dhexeeya fanaaniinta iyo dhagaystayaasha intii lagu jiray xilliga faafitaanka cudurka (pandemic).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. X-Hale Shaqada Ugu Muhiimsan: Naqshadaynta Ololaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu