Haci Bekir Halva Baakad oo uu sameeyey Polin Kuyumciyan

Naqshadda Haci Bekir Halva Baakad oo uu sameeyey Polin Kuyumciyan waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Haci Bekir Halva Baakad

Polin Kuyumciyan uu sameeyay

Macmiilka: Haci Bekir

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #109346

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Haci Bekir Halva Baakad

Haci Bekir waa mid ka mid ah noocyada ugu da'da weyn adduunka oo leh dhaxal aad u weyn. Inkasta oo magaca calaamaduhu uu si toos ah ula xiriiro tayada iyo ku qanacsanaanta alaabta, way adag tahay in calaamad duug ah oo noocaas ah ay soo jiidato jiilka cusub. Iyada oo ay kor u kacday caannimada halva ee isbeddelka cuntada Turkiga, calaamaddu waxay rabeen inay ka faa'iideysato oo ay cusboonaysiiso baakadeeda halva. Qaababka fudud laakiin indhaha soo jiidanaya iyo midabada naqshadaha cusub waxay awood u siinayaan Haci Bekir inay ballaariyaan gaaritaankooda iyo aqoonsiga sumadda. Habka naqshadeynta iyo midabada labadaba waxaa dhiirigeliyay saddexda halva ee maaddooyinka iyo textures.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Haci Bekir Halva Baakad waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Haci Bekir Halva Baakad waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Haci Bekir Halva Baakad waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Cabbirka & Qaabaynta: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Summado: packaging, box, design, patterns, food
Tiknoloojiyada Soo Saarka: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Caqabadda Naqshadda: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Cilmi-baadhis: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Dhiirrigelinta: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Muddada Mashruuca: The project started in December 2019 and finished in February 2020, in Istanbul.
Socodka Hawlgalka: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Amaanta Sawirrada: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.