Yoonly Aqoonsiga Muuqaalka Ah oo uu sameeyey Fanny De Bray

Naqshadda Yoonly Aqoonsiga Muuqaalka Ah oo uu sameeyey Fanny De Bray waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Yoonly Aqoonsiga Muuqaalka Ah

Fanny De Bray uu sameeyay

Macmiilka: Made for you

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #109809

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Yoonly Aqoonsiga Muuqaalka Ah

Yoonly waa aqoonsi muuqaal loo naqshadeeyay astaan safar oo u adeegta dadka dhalinyarada ah ee safarka. Xarafka Y waxaa lagu daray summad goob (map pin), taasoo abuurta badhan shid iyo dami ah kaas oo taageeraya fariinta aasaasiga ah ee ah, "shid nolosha". Labada xaraf ee O waxaa loo qaabeeyay sumadda aan xadidnayn (infinity sign), taasoo muujinaysa xasuusaha ku sii jiraya nolosha oo dhan. Gunta xaraf kastaa waxay u leexataa dhanka midig, taasoo naqshadda siinaysa muuqaal firfircoon oo qaab dhismeed leh. Midabka cagaaraan-buluugga ah wuxuu xasuusinayaa badda iyo cirka, halka midabka liin-dhanaan (orange) uu xasuusinayo diirinta bini'aadamka iyo qorraxda. Aqoonsigan waxaa loo habeeyay si uu ugu shaqeeyo hab-dhijitaal ah iyo mid daabacaad ah labadaba.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Yoonly Aqoonsiga Muuqaalka Ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Yoonly Aqoonsiga Muuqaalka Ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Yoonly Aqoonsiga Muuqaalka Ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Cabbirka & Qaabaynta: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Summado: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Tiknoloojiyada Soo Saarka: Logo
Business card
Letterhead paper
Envelope
Caqabadda Naqshadda: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Cilmi-baadhis: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Dhiirrigelinta: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Muddada Mashruuca: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Socodka Hawlgalka: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Shatiyada: Copyright Made for you
Xubnaha Kooxda: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Amaanta Sawirrada: Copyright Made for you