Hmp Aqoonsiga Muuqaalka ah by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
BirGaraafig· 2021
Hmp Aqoonsiga Muuqaalka ah
Client: Made for you
Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category
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- Verified Award Winner
- Verify Award Status for #109853
The Design
About Hmp Aqoonsiga Muuqaalka ah
HMP waa aqoonsi muuqaal ah oo loo sameeyay koox injineernimo mishiin ah. Astaanta (logo-ga) waxay xoojisaa xoogga shirkadda waxayna soo cadaynaysaa isgaarsiintaada. Xarfaha waxaa loo qaabeeyay sida kooxdu ay ugu shaabadeeyaan qaybaha ay soo saaraan. Sawirrada qoraalka iyo qorshayaasha farsamada ee gadaal ka muuqda waxay tilmaamayaan taageerada caalamiga ah ee HMP bixiso. Meel kasta oo khibrad gaar ah leh waxaa lagu calaamadeeyaa astaan sawir ah (pictogram) iyo midab gaar ah, kuwaas oo lala doortay macaamiisha si loo sharaxo adeegyada kala duwan. Aqoonsigan waxaa loo habeeyay in lagu isticmaalo mid dhijitaal ah iyo mid daabacan labadaba, oo ay ku jiraan kaararka ganacsiga, waraaqaha madasha (letterhead), iyo foolarada.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Hmp Aqoonsiga Muuqaalka ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hmp Aqoonsiga Muuqaalka ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hmp Aqoonsiga Muuqaalka ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
- Dimensions & Packaging
- Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm - Tags
- mechanical, graphic design, paris, industrial,
- Production Technology
- Logo
Business card
Letterhead paper
Folder - Design Challenge
- How to modernize and make more human an industrial universe.
- Research
- Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction. - Inspiration
- The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
- Project Duration
- The project started in January 2019 and finished in September 2019.
- Operation Flow
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme - Image Credits
- Photographer: Maxime Huriez
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