Lacag Xirmooyin · 2021
Snow Time Khamri
- Abaalmarinta Lacagta ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 23,375
- Verification code 9B9F6EB75D · Verify this award
Colors
About Snow Time Khamri
Gu Yue Long Shan waa kooxda ugu weyn ee khamriga dhaqanka ah ee jaalle ah ee Shiinaha, oo la aasaasay 1664. Alaabta cusub ee ay u abuureen Gu Yue Long Shan, waxay gudbisaa fikradda ku raaxaysanida waqtiga tartiib ah. Naqshada garaafiga waxay ku salaysan tahay fikradaha biyaha, barafka, bariiska galley ah iyo waqtiga, kuwaas oo muhiim u ah khamriga jaalle ah, waxayna muujisaa buuraha iyo biyaha maxalliga ah si ay u sameeyaan sawir dhamaystiran.
About the Abaalmarinta Lacagta ah ee A' Design Award
Snow Time Khamri waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Snow Time Khamri waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Snow Time Khamri waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
- Dimensions & Packaging
- The size is 210mm*80mm*80mm, and the paper seal at the bottle mouth simulates the dynamic opening of yellow rice wine, increasing the sense of ceremony.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
- Design Challenge
- Grasp the relationship between traditional brands and emerging markets to guide packaging design.
- Research
- We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
- Inspiration
- We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture.
- Project Duration
- The project was launched in Shaoxing in July 2020.
- Operation Flow
- When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time!
