Cascahuin Primary Function: Dhalada Tequila by Humberto Garcia is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2021
Cascahuin Primary Function: Dhalada Tequila
Client: Tequila Cascahuín
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Cascahuin Primary Function: Dhalada Tequila
Cascahuin waa dhalo loo naqshadeeyay tequila. Afka, giraanta iyo qoorta dhalada waa la beddelay si nidaamka xidhista uu ula shaqeeyo furaha shukin ah. Astaanta astaanta ganacsi waxaa lagu dhejiyay farshaxan sare oo ka muuqda qoorta, taasoo siisa xidhmada shaabad astaan gaar ah leh. Weelka galaaska waxaa lagu soo saaray habka afuufidda, iyadoo galaaska sodium-calcium uu yahay walxaha aasaasiga ah. Furaha waxaa laga sameeyay xabbado furaha dabiiciga ah ee la doortay oo lagu midabeeyay midabbo dhir ah oo cunto ahaan loo isticmaali karo. Dhalada cabbirkeedu waa 70 iyo 70 iyo 260 milimitir. Naqshaddu waxay dhiirrigelin ka heshay farshaxanka Isbaanishka ka hor, walxaha iyo akhrinta xiddigaha.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Cascahuin Primary Function: Dhalada Tequila waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Cascahuin Primary Function: Dhalada Tequila waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Cascahuin Primary Function: Dhalada Tequila waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Team Members
- Creative Director: Ana Paula Santana
Product Designer: Irving Jimenez - Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
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