Dahab Xirmooyin · 2021
Chinese Mooncake Baakadaynta Sanduuqa Hadiyadda
- Abaalmarinta Dahabka ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: Litete Brand Design
- Estimated Number of Design Views: 34,969
- Verification code 4DDFABE107 · Verify this award
Colors
About Chinese Mooncake Baakadaynta Sanduuqa Hadiyadda
Chinese Mooncake waa sanduuq hadiyadeed loo naqshadeeyay keegga dayaxa (mooncake) ee la bixiyo xilliga Dabbaaldegga Badhtamaha Dayrta. Sanduuqa dibadda ahi wuxuu raacayaa qaabka sanduuqa cuntada ee dhaqameed ee Shiinaha. Sawir qaab daabac-tolmo ah ayaa muujinaya muuqaal kor laga arkayo oo martiqaad ka mid ah xilligii Boqortooyadii Tang, oo ay ku jiraan dhismayaal alwaax ah iyo qoob-ka-cayaarayaal. Qayb kasta oo sawirka ka mid ah waxaa lagu kala saaray goynta qaabaysan (die-cutting) kadibna dib ayaa loo isku xiray, sidaas darteed baakadayntu waxay heshaa qoto dheer iyo lakabyo. Sanduuqa gudaha ahi wuxuu soo bandhigayaa dhaqdhaqaaqyada qoob-ka-cayaarka ee Rainbow Skirt and Feather Coat, oo lagu daray midabbo Shiinees oo qadiimi ah sida guduudka boqortooyada iyo cagaarka qasabka.
About the Abaalmarinta Dahabka ah ee A' Design Award
Chinese Mooncake Baakadaynta Sanduuqa Hadiyadda waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Chinese Mooncake Baakadaynta Sanduuqa Hadiyadda waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Chinese Mooncake Baakadaynta Sanduuqa Hadiyadda waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Dimensions & Packaging
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Tags
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Production Technology
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Design Challenge
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Research
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Inspiration
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Project Duration
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Operation Flow
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Patents
- Copyrights belong to Langcer Lee, 2020.
- Image Credits
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
