Bir Garaafig · 2021
Chinese Zodiac Typography
by Mengyu Cao
- Abaalmarinta Birta ah ee A' Design Award 2021 in Garaafig
- CLIENT: YiQi Hanzi
- Estimated Number of Design Views: 12,581
- Verification code CE9029CBAB · Verify this award
Colors
About Chinese Zodiac Typography
Nooca Zodiac-ga Shiinaha waxa ku jira 12 xaraf. Jiirka, Dibi, Shabeel, Bakayle, Masduulaagii, Mas, Faras, Ri, Daanyeer, Diiqa, Eeyga, Doofaarka. Waxa ay isku daraysaa sawir-gacmeedka Shiinaha iyo sawirka midab-biyoodka dhaqanka ee Shiinaha. Fikradda naqshadeynta, waxay jebisaa foomamka sawir-qaadista asalka ah waxayna ku daraysaa sawiro hal abuur leh si isku mid ah si ay u muujiso macnaha qof kasta oo ku jira naftiisa. Jilayaasha Shiinaha had iyo jeer waxay u eg yihiin sawiro adag oo loogu talagalay dadka aan aqoon Shiinaha. Ujeedada mashruucani waa in laga dhigo jilayaasha Shiinaha mid ay fahmi karaan qof walba si uu u faafiyo dhaqanka Shiinaha.
About the Abaalmarinta Birta ah ee A' Design Award
Chinese Zodiac Typography waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Chinese Zodiac Typography waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Chinese Zodiac Typography waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- The Chinese Zodiac project combines Chinese calligraphy and watercolor drawing to present each character with its meaning. With design thinking, it breaks the traditional Chinese calligraphy forms and adds creative drawings to it harmoniously to show the meaning of each character. Chinese characters always look like complicated drawings to people who don't know Chinese.This project is aimed to make it understandable to everyone to spread Chinese culture.
The 12 Chinese zodiac includes Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, Pig. - Dimensions & Packaging
- This typography set can be used as culture posters as I shown with the images.
- Tags
- graphic design, Typography, creative drawing, Chinese Zodiac, Chinese culture, calligraphy, watercolor drawing, poster, posters
- Production Technology
- Chinese traditional calligraphy, Chinese traditional watercolor drawing
- Design Challenge
- Ideation is the hardest part of this project. How to merge animals form into the characters harmoniously that makes the most sense. It shouldn't break the traditional beauty of Chinese calligraphy. And it should enhance the beauty to show the meaning of the character in a fun way.
- Research
- Researched on Chinese calligraphy form of beatuy, Chinese traditional watercolor techniques, and culture behind Chinese Zodiac.
- Inspiration
- At the beginning of my design journey, I learned a lot of Chinese traditional culture. I was taught to have the mission to deliver valuable Chinese traditional cultures to the modern world, to enhance and spread it to the nation and the world.
I also found out there were not many creative creations around Chinese calligraphy compare to English lettering. I want to use my ability to design and drawing to explore more possibilities of the traditional assets, Chinese characters. - Project Duration
- This project started in January 2020 in San Francisco and finished in August.
- Operation Flow
- This typography set can be used as physical or digital posters to promote Chinese culture. People can understand the meaning of each Chinese character when seeing the typography only without reading the description.
