Lazarus Effekt Sawirrada Ficil-celinta Olole by Lara Wilkin

Lazarus Effekt Sawirrada Ficil-celinta Olole by Lara Wilkin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Lazarus Effekt Sawirrada Ficil-celinta Olole

by Lara Wilkin

Client: Lara Wilkin

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Lazarus Effekt Sawirrada Ficil-celinta Olole

Lazarus Effekt waa qeyb ka mid ah sawirrada olole ee loo sameeyay ololaha wacyi-gelinta warbaahinta isku-dhafan ee ku saabsan Saameynta Lazarus. Saameynta Lazarus, ereyga uu curiyay cirfiid-yaqaanka David Jablonski, wuxuu sharraxayaa dib-u-helitaanka nooc nolol ah oo hore loo tixgelin jiray inuu lumay ama baaba'ay. Sawirradu waxay muujinayaan dhirta iyo xayawaanka mar labaad la helay. Muuqaal kastaa waxaa loo sawiray sawir farsamo (vector graphic) madow iyo caddaan ah, kaas oo faahfaahin badan leh, si daawadayaashu u ogaadaan wax dheeraad ah haddii ay wax dheeraad ah eegaan. Daabacaadaha waaweyni waxay u shaqeeyaan sidii furaha muuqaalka ee isku xira boostarrada, waraaqaha faafinta, calaamadaha (banners), iyo sawirrada macluumaadka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Lazarus Effekt Sawirrada Ficil-celinta Olole waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lazarus Effekt Sawirrada Ficil-celinta Olole waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lazarus Effekt Sawirrada Ficil-celinta Olole si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensions & Packaging: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Production Technology: Drawn layout and adobe illustrator vectors
Design Challenge: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Research: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiration: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Project Duration: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operation Flow: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Team Members: Lara Wilkin
Image Credits: Lara Wilkin