Biboi Calaamadaha Khamriga by Giovanni Murgia is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2021
Biboi Calaamadaha Khamriga
Client: Cantine Biboi
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Biboi Calaamadaha Khamriga
Naqshad cusub, aan caadi ahayn oo taxadar la'aan ah si loo qeexo aqoonsiga khamrigan. Naqshad joomatari ah oo ka soo jeeda todobaatanaadkii oo ku xoojisay waxyaabo muuqaal ah oo u taagan sifooyinka dhulka Sardinia. Naqshadeynta calaamadahan waxaa lagu daraaseeyaa si ay u yeelato saameyn taabasho ah marka dhalada la saaro, iyada oo ay ugu wacan tahay warqadda calaamadda iyo dhejinta qaybo ka mid ah. Hadafku waa in la isgaadhsiiyo mid cusub oo dhalinyaro ah, taxadar la'aan iyo naqshad degdeg ah oo ku haboon daawadayaasha da'da yar ee raadinaya khamri tayo leh oo leh rafcaan soo jiidasho leh.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Biboi Calaamadaha Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Biboi Calaamadaha Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Biboi Calaamadaha Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
- Dimensions & Packaging
- The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
- Tags
- wine, packaging, graphic design, label design, sardinia
- Production Technology
- The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
- Design Challenge
- The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
- Research
- The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
- Inspiration
- The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
- Project Duration
- The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
- Operation Flow
- The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
- Team Members
- Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA
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