Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack) by Chen Wang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2021
Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack)
by Chen Wang
Client: Three Squirrels
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack)
Qoraalka Buugga: Super Leg waa xirmo sacab loo sameeyay dhadhamiye cunto oo Shiine ah. Xirmadu waxay muujinaysaa sumadda (mascot) ee brand-ka, oo ah dabaggaale la yiraahdo Xiaojian, oo jiifsanaya bowdo weyn oo digaag isagoo ku raaxaysanaya cuntada, halka dharkiisu ku dhegan yahay khaanad. Sawirku wuxuu ka hal-abuurmay muuqaal kartoon ah oo jiir ku xado farmaajo laakiin uu qabsado bisad. Qaybta bowdada digaagga oo u eg mid ilko ka jeexeen waxay samaysaa daaqad, taas oo suurtagelinaysa in hilibka gudaha laga arko. Naqshaddu waxay isku xiraysaa sumadda brand-ka iyo alaabta, taas oo caawisa xirmadu inay ka muuqato kuwa la mid ah ee kale ee saq-afka ku yaal.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Super Leg Shaqada Koowaad: Xirmada Sacabka (Snack) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Three Squirrels is a Chinese snack brand, and each of their product packaging has its iconic squirrel image. When designing the packaging of a series of products such as Super Leg, how to combine the brand's mascot （squirrel） with the product, and at the same time stand out from the many similar products on the shelf, is our first consideration in this design.
- Inspiration
- The design is inspired by the plot in the cartoon "Cat and Mouse" where the mouse steals cheese and is caught by the cat. In this package, the squirrel Xiaojian lay on the huge chicken drumsticks, ecstatically enjoying the food, but unexpectedly the clothes were caught by the shelves. The part of the chicken leg that is torn apart by the teeth is the window of the package, through which you can see the delicious meat inside.
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