Dragon Alley Naqshadeynta Aqoonsiga Sumadda oo uu sameeyey Tian Liu and Jiayi Chen

Naqshadda Dragon Alley Naqshadeynta Aqoonsiga Sumadda oo uu sameeyey Tian Liu and Jiayi Chen waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2021

Dragon Alley Naqshadeynta Aqoonsiga Sumadda

Tian Liu and Jiayi Chen uu sameeyay

Macmiilka: Evil Design Studio

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #111593

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Dragon Alley Naqshadeynta Aqoonsiga Sumadda

Qoraalka Buugga: Dragon Alley waa naqshad aqoonsi sumadeed loo sameeyay makhaayad hot pot ah iyo qol shaah oo ku xiga. Aqoonsigu wuxuu ku dhisan yahay fikradda laba-geesoodka (dualism) ee ka soo jeeda khuraafaadka Shiinaha. Aqoonsiga makhaayadda wuxuu muujiyaa xoreyn iyada oo loo marayo astaanta hillaac onkod ah, asal madow oo khad ah, iyo qoraallo xoog leh. Aqoonsiga qolka shaaha wuxuu muujiyaa xakameyn iyada oo loo marayo astaanta daruur ka soo baxaya, midab warqad dabiici ah, iyo qaabab nugul. Tibaaxo dahab ah oo tartiib-tartiib ah ayaa isku xira labada aqoonsi. Isticmaalladu waxaa ka mid ah kaararka ganacsiga, menyuuyinka, boostarrada, xirmooyinka, iyo alaabta miiska.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Dragon Alley Naqshadeynta Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Dragon Alley Naqshadeynta Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Dragon Alley Naqshadeynta Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Based on the brand attributes of the spirit of dualism and Chinese mythology, we use it in the entire brand design process. In terms of font identification, it conveys such feelings at intercross and interlard to each other mutually. In terms of design elements, the main elements are "Crack of Thunder"in Dragon Alley and "Burst Through Clouds" in Dragon Alley Inner, the former is vigorous, while the latter is gentle. In terms of color, ink color is used as the main background color in Dragon Alley, while natural paper color as the main background color in Dragon Alley Inner, with gradual change of gold as the element.
Cabbirka & Qaabaynta: Business card:99mm*50mm,
Bag:293mm*136mm,
Folder:480mm*310mm,
Menu:136mm*293mm,
Menu cover:250mm*140mm,
Poster:A2,
Dinner plate:diameter: 200mm,
Self-heating hot pot: 35mm*30mm*25mm,
Tea Caddy:105mm*105mm*150mm,
Oil tank:diameter 40mm*50mm,
Scarf:300mm*300mm
Summado: VIS, Branding, Visual Communication, Type Design, Graphic Design, Chinese mythology, Dragon, Hot pot, Tea
Tiknoloojiyada Soo Saarka: In terms of design, the software we mainly use are Adobe Illustrator, Photoshop, After Effect and Cinema 4D.

Further more, in the later material production, it uses stamping technology, gravure printing technology, spot color printing and so on, in order to present the brand vision perfectly. In addition, there needs to be special requirements for its printing materials.
Caqabadda Naqshadda: During the project. We have studied the various historical periods of China from ancient times to modern times. How to convert Chinese mythological information into usable font design, Graphic design and pattern design are the most important issues.

At the same time, how to balance the contradictory and fusion relationship between Dragon Alley and Dragon Alley Inner is also our main task.
Finally, how to integrate the concept of dragon throughout the brand design is also a problem we need to solve.
Cilmi-baadhis: First of all, for a new brand, we need to let it have a complete brand story and a deep brand spirit. For business purposes, we need to make consumers recognize the brand, and based on brand value, we need our designers to create meaningful brand content. We have created a complete mythological worldview for Dragon Alley and Dragon Alley Inner, so that the brand has complete story content and visual symbols from beginning to end.

Relying on this complete set of brand visual system and story system, the brand can have a unified way of communication in terms of visual perception, operation and marketing.
Dhiirrigelinta: We received the project that needed to make the brand design of Dragon Alley Hot Pot and Dragon Alley Inner Tea Room for our client. Dragon Alley has main feature of lively hot pot restaurant, and on the contrary, Dragon Alley Inner corresponds to people's leisure tea time after meals. Chinese living alleys have two special attributes of street life. Based on the spatial differences between the two, the project design seeks to create a sense of contradiction and integration of balance, namely dualism. Emotionally, Dragon Alley represents release, while Dragon Alley Inner immersed in restraint.
Muddada Mashruuca: The project began in 2019 in Milan, the overall visual design at the end of May 2020, and the project eventually landed in Chengdu China.
Socodka Hawlgalka: The project aims to make a different experience in the Dragon Alley Restaurant by unique brand visual design.
Xubnaha Kooxda: Designer: Tian Liu, Jiayi Chen, Aowen Zhou, Fan Xiao
Amaanta Sawirrada: Image#1: Designer Jiayi Chen, 2019,
Image#2: Designer Liu Tian, 2019.