Rosa Roxburghii Baakadaynta Shaaha by Guangzhou Cheung Ying Design Co., Ltd.

Rosa Roxburghii Baakadaynta Shaaha by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Rosa Roxburghii Baakadaynta Shaaha

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Rosa Roxburghii Baakadaynta Shaaha

Rosa Roxburghii waa naqshad baakadayn oo loogu talagalay cabbitaan shaah ah oo gasacadaysan. Weelku waa gasac aluminium ah oo cabbirkiisu yahay 65 mm dherer, 65 mm balac iyo 95 mm sare, isagoo awood u leh 245 ml. Sawirradu waxay adeegsadaan sawir-gacmeed qaab Shiinees ah oo muujinaya beer shaah oo rosa roxburghii ah, taasoo ka tarjumaysa daryeelka laga bilaabo beeridda ilaa xulashada alaabta. Qaybaha dhaqanka Shiinaha iyo midab casaan ah oo barako leh ayaa qaabeeya habka naqshadda. Baakadayntan waxaa loo sameeyay si alaabta loo siiyo aqoonsi cad iyo si loo muujiyo caafimaad, dabiicinimo, firfircooni iyo dhaxal-siin.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Rosa Roxburghii Baakadaynta Shaaha waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Rosa Roxburghii Baakadaynta Shaaha waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Rosa Roxburghii Baakadaynta Shaaha waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensions & Packaging: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Tags: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Production Technology: The design material is made of aluminum can.
Design Challenge: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Research: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiration: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Project Duration: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Operation Flow: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu