Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay by Pufine Advertising Ltd. Co.

Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay by Pufine Advertising Ltd. Co. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2021

Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay

by Pufine Advertising Ltd. Co.

Client: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay

Qoraalka Buugga: Liu Fangling waa naqshad baakidhaynta sanduuqa hadiyadda ee loogu talagalay saljabka la dhanaaneeyay. Sanduuqa dibedda waxaa lagu sawiray muuqaal ka turjumaya hooyo iyo gabadheeda oo beeraya salajab buuraha dhexdooda, taas oo si buuxda u xidhiidhinaysa alaabta iyo dadka soo saara. Sanduuqa gudaha wuxuu leeyahay qaab u eg salajab, isagoo xusaya waqtiga salajabka laga soo siibo dhulka. Baakidhka dibedda waxaa laga sameeyay warqad, taas oo suurtagelinaysa dib u warshadaynta iyo si dabiici ah in loo kala baxo. Qayb kastaa waxaa lagu xidhaa weel foil aluminium oo fudud, oo caafimaad leh oo si fudud loo qaadi karo. Marka la isticmaalo, sanduuqa u qaabaysan salajabka wuxuu noqon karaa meel lagu kaydiyo alaabta yaryar.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Liu Fangling Shaqada Koowaad: Baakidhka Saljabka La Dhanaaneeyay waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Dimensions & Packaging: 100 mlx6 pot; Outer box size: 350X140X65mm
Tags: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Production Technology: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Design Challenge: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Research: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspiration: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Project Duration: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Operation Flow: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Team Members: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai