Kum-Kum Baakadaha Biyaha by Backbone Branding

Kum-Kum Baakadaha Biyaha by Backbone Branding is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Kum-Kum Baakadaha Biyaha

by Backbone Branding

Client: Backbone Branding

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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Colors

The Design

About Kum-Kum Baakadaha Biyaha

Dhaladu waxay leedahay dhibco summeric ah oo afarteeda dhinac ah, labana kor bay u jeedaan, labana hoos bay u jeedaan, kuwaas oo qaabeeya qaabka biyaha ee awooddooda firfircoon. Sida sumadda iyo astaanta, Calaamadaynta laf dhabarta waxay abuurtay isku-dar ah calaamad iyo dhalada la buuxiyey, taas oo muujinaysa hufnaanta iyo caagagga biyaha ee dhaqdhaqaaqooda. Midabka buluuga ah ee summada dambe ayaa si iswafaqsan ula mid ah dhalada, iyadoo ay ugu wacan tahay iftiinka iftiinka dareeraha, waxa uu dhalada ka dhigayaa mid muuqda, iyo calaamadda cad ee calaamadda daah-furnaanta leh ayaa soo muuqanaysa sababtoo ah midabka buluugga ah. summada danbe.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Kum-Kum Baakadaha Biyaha waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Kum-Kum Baakadaha Biyaha waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Kum-Kum Baakadaha Biyaha waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Dimensions & Packaging: Width 65mm x Depth 55mm x Height 320mm
Tags: water, transparency, minimalism, structure, packaging, design, dynamics
Production Technology: PET bottle
Transparent label
Design Challenge: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Research: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiration: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Project Duration: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Operation Flow: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Team Members: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Image Credits: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion