Who's That Eating Buug Sawireed Soo Baxaya by Keitaro Sugihara

Who's That Eating Buug Sawireed Soo Baxaya by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

DahabGaraafig· 2021

Who's That Eating Buug Sawireed Soo Baxaya

by Keitaro Sugihara

Client: Keitaro Sugihara

Abaalmarinta Dahabka ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Who's That Eating Buug Sawireed Soo Baxaya

Buuggan soo-baxaya oo wax-qabadka leh wuxuu raacayaa toddoba xayawaan oo ku raaxaysanaya cuntadooda ay jeclaayaan, mid kastaa oo leh laabis 3D oo kor u kaca oo muujinaya habka cunidda ee gaarka ah. Laabis kasta waxaa lagu naqshadeeyay bog keliya oo la jaray, iyo bog labaad oo dambe oo soo bandhigaya gudaha af kasta oo kordhinaya adkaynta qaab-dhismeedka. Naqshadan fudud, oo lala darayo sawirro qumaati warqad ah, ayaa nolol siisa xayawaan kasta. Qoraalku wuxuu ku jiraa dhawaaqyada cuntada iyada oo loo isticmaalayo onomatopoeia Jabaan ah, taas oo dhiirrigelinaysa akhriyaha inuu furo oo xiro bogagga marka xayawaanku ay cunayaan.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Who's That Eating Buug Sawireed Soo Baxaya waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Who's That Eating Buug Sawireed Soo Baxaya waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Who's That Eating Buug Sawireed Soo Baxaya waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.