Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2021
Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda
Client: E&J Gallo
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda
Qoraalka Buugga: Germain-Robin California Brandy waa naqshadeynta aqoonsiga sumadda iyo labelka dhalada loogu talagalay biraandiga laga sameeyo California. Aqoonsiga muuqaalka wuxuu leeyahay nadaafad iyo fudayd, taasoo ka tarjumaysa dabeecadda aan qurxinta lahayn balse aan sacab-adayg lahayn ee sumadda. Nooca farta (logotype) wuxuu isku dul dhigayaa magacyada labada aasaasayaal, oo ay kala sooceyso xariiq khafiif ah, si loo muujiyo dheelitirka ka dhexeeya khayaalka iyo sicir-barta fulinta. Biraandiga California Alembic wuxuu sitaa label warqad ah oo cad oo si farsamo ah loo sameeyay, kaasoo ku qoran nooca gaarka ah leh midab guduudan, isla markaana leh sharraxaad sax ah oo ku saabsan hababka dheefta lagu kala saaro iyo da'da lagu gaboobiyo.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Germain Robin California Brandy Shaqada Ugu Weyn: Labelka Dhalada, Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to rebrand Germain-Robin, staying true to the ethos of the founders while providing the quality and premium queues to make Germain-Robin the brandy of choice for connoisseurs. Emulating the core brand value of unembellished while still being uncompromising, they chose to create a clean and straightforward look for the branding, and the new visual identity.
The logotype express the quiet and confident attitude of the brand: the name of the two founders are stacked and elegantly separated by a thin line: a quest for a perfect balance, the equilibrium between imagination and a rigor in execution.
The minimalist approach to the packaging of the 2 brandies follow the same philosophy:
The California Alembic brandy has a humble white crafted paper label that notes the variant in red, and a precise description of the distillation and aging methods of the brandy. - Inspiration
- Germain-Robin began in 1982 as the unlikely union of two creative minds: Ansley Cole, a professor and Hubert Germain-Robin, a Cognac distiller. The two partnered to create Germain-Robin, the first California brandy that broke free from the constraints of Cognac. They crafted their brandy from traditional, alembic Cognac stills, but using unconventional, flavorful and complex California wine grapes. Embracing the rich tradition of hand-distillation while harnessing the potential of California wine, they set a new standard of excellence in brandy that has been recognized worldwide. Germain-Robin continues that tradition today – advancing the art of fine California brandy into a new era.
- Team Members
- Pierre Delebois, Executive Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager
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