Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2021
Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga
Client: E&J Gallo
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga
Dark Horse waa naqshadeynta baakadaynta iyo astaanta khamri oo loo abuuray shirkad khamri ah oo ka timid California. Naqshaddu waxay ku salaysan tahay nidaam dabacsan oo daboolaya dhammaan qaybaha baakadaynta oo ogolaanaya in mustaqbalka lagu daro wax dheeri ah. Sumadaha waxaa lagu daabacaa warqad heer sare ah oo leh dhammaad bir ah iyo mid aan dhalaalayn, taasoo kordhisa tilmaamaha midabka iyo dhadhanka. Astaanta shirkadda waxaa la dhigaa xagga hore iyo bartamaha sumad kasta. Qaabaynta sumaddu waa mid fudud, si waxa dhalada ku jira loo fahmi karo hal jeeg. Ujeeddadu waxay tahay in si cad loogu muujiyo tayada iyo dhadhanka meesha alaabta la dhigo.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Dark Horse Wine Faraskii Madoobaa: Baakadaynta Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
- Production Technology
- forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
- Inspiration
- forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
- Team Members
- Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.
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