Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga oo uu sameeyey Wen Liu

Naqshadda Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga oo uu sameeyey Wen Liu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga

Wen Liu uu sameeyay

Macmiilka: Jiangxi Zhanggong Liquor Co., Ltd

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

16,802

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #112289

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga

Qoraalka Buugga: Zhanggong Times waa naqshad baakidhin loogu talagalay Baijiu oo laga soo saaray gobolka Jiangxi, Shiinaha. Dhalada waxaa laga sameeyay dhoobo la shiday si sharraxaadeed. Hore ee sanduuqa waxaa loo isticmaalay warqad qaabaysan, halka calaamadda ugu weyn lagu dhejiyay saxan bir ah. Naqshadda waxay ka soo dhaadhacday Ganzhou, oo caan ku ah inuu yahay meesha uu ka soo jeedo dhaqanka cas. Midabka casaanka ah ayaa loo isticmaalay sida midab calaamadeed, waxaana lagu daray sawirro dheeraad ah oo caawiya. Sawir deggan ayaa muujinaya walxaha juqraafiyeed iyo taariikheed ee gobolka, oo ay ku jiraan Webiga Gan. Baakidhku wuxuu le'eg yahay 160 bi 120 bi 330 millimitir.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Zhanggong Times Shuqul Koowaad: Baakidhka Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Cabbirka & Qaabaynta: 160mm*120mm*330mm
Summado: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tiknoloojiyada Soo Saarka: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Caqabadda Naqshadda: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Cilmi-baadhis: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Dhiirrigelinta: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Muddada Mashruuca: The project started in May 2020 and finished in August 2020 in Shenzhen.
Socodka Hawlgalka: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Xubnaha Kooxda: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Amaanta Sawirrada: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.