Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada oo uu sameeyey Musa Celik

Naqshadda Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada oo uu sameeyey Musa Celik waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2021 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2021

Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada

Musa Celik uu sameeyay

Macmiilka: Beltur

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #112421

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada

Qoraalka Buugga: Beltur Go waa xariiga baakadaynta cuntada iyo cabitaannada oo loogu talagalay in lagu isticmaalo beero waaweyn oo magaalo. Sanduuqa cuntada waxaa lagu dul dhigi karaa koobka cabitaanka, tuubada cabniinka ayaa dhex marta sanduuqa, taasoo keenta in cuntada iyo cabitaanka lagu qabto hal gacan. Meelo yaryar oo laablaaban oo sanduuqa ku yaal ayaa la furi karaa si loogu shubto saylsooyinka. Sanduuqa cuntada waxaa sidoo kale loo isticmaali karaa keligiis, iyadoo farsanto lagu dul dhigo. Dhammaan qaybaha waxaa laga sameeyay waraaq Bristol ah oo miisaankeedu yahay 350 garaam, oo lagu daabacay habka daabacaadda 'offset', waraaqdana waxaa loo isticmaalay meesha caagga si loo yareeyo qashinka caagga. Baakad kastaa waxay timaadaa iyadoo siman si kaydinta iyo gaadiidka ay u fududaadaan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Beltur Go Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Cabbirka & Qaabaynta: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Summado: Snack, Take Away, Food Box, On The Go
Tiknoloojiyada Soo Saarka: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Caqabadda Naqshadda: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Cilmi-baadhis: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Dhiirrigelinta: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Muddada Mashruuca: The project took place between June 2020 and August 2020 in Istanbul.
Socodka Hawlgalka: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Xubnaha Kooxda: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Amaanta Sawirrada: All photos taken by Musa Çelik.