New HQ New Rules Primary Function: Nidaamka Astaamaha by Hd Communication Kft. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.
LacagGaraafig· 2021
New HQ New Rules Primary Function: Nidaamka Astaamaha
Client: Magyar Telekom
Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category
Verified Award Winner
Verify Award Status for #112485The Design
About New HQ New Rules Primary Function: Nidaamka Astaamaha
Book Text: New HQ New Rules waa nidaam astaamo (signage) loo sameeyay xarunta cusub ee Magyar Telekom. Astaamuhu waxay soo bandhigaan xeerar ku saabsan hab-dhaqanka xafiiska. Naqshadeynta way nadiif tahay laakiin sidoo kale way ciyaartoy tahay, sidaas darteed xeerarku waxay dareensiiyaan soo dhawayn halkii amar la bixin lahaa. Sawirradu waxay muujiyaan xaaladaha maalinlaha ah ee xafiiska iyagoo leh kaftan iyo dareen bini'aadmi ah. Qaabka analoog-ka ah wuxuu ka duwan yahay cabbirka iyo dabeecadda casriga ah ee dhismaha. Ujeeddadu waa in la abuuro fal-celin shucuureed degdeg ah iyo in dadka lagu dhiirri-geliyo inay xeerarka raacaan iyagoo qoslaya.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
New HQ New Rules Primary Function: Nidaamka Astaamaha waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. New HQ New Rules Primary Function: Nidaamka Astaamaha waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. New HQ New Rules Primary Function: Nidaamka Astaamaha waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Tags
- Office building, Signage, Illustration, Design, System of Norm
- Inspiration
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Project Duration
- Permanent
- Team Members
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
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