Low Classic Aqoonsiga Sumadda by Yaman Hu

Low Classic Aqoonsiga Sumadda by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2021

Low Classic Aqoonsiga Sumadda

by Yaman Hu

Client: Low Classic

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
Verify Award Status for #113244

View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Aqoonsiga Sumadda

Low Classic waa aqoonsi sumadeed loo abuuray sumad dhar oo madax-bannaan. Aqoonsigu wuxuu ka dhashay ilhaam ka yimid joornaalada moodada ee 1980-meeyada. Waxaa la isticmaalay midabbo aan xoog badnayn iyo naqshad ka baxsan qaab-dhismeedka caadiga ah (grid). Farsameeynta xarfaha (typography) waa mid la sii weyneeyay oo lala isku daray qalooco qurux badan, kuwaas oo sameeya luqadda muuqaalka ugu weyn ee sumadda. Waxaa ku jira alaab labadaba daabacan iyo dijitaal ah, sida bogagga xayeysiiska, sawirrada baraha bulshada, iimeylada, iyo bannerrada websaydhka. Alaabta daabacan waxaa lagu soo saaray warqad dib-loo-warshadeeyay oo aan lahayn midabo wasakheeya deegaanka. Ujeeddadu waa in muuqaal qadiimi ah loo beddelo qaab dijitaal oo hagaagsan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Low Classic Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Low Classic Aqoonsiga Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Low Classic Aqoonsiga Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu