Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada by Kazuaki Kawahara

Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada by Kazuaki Kawahara is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada

by Kazuaki Kawahara

Client: Hotel New Grand

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada

Cunnooyinka Diyaarsan ee Hotel New Grand waa naqshad baakadayn ah oo loogu talagalay cuntooyin la diyaariyey, oo ay ku jiraan kaari hilib lo'aad, kaari digaag iyo suugo baasto Napolitan. Sanduuqa wuxuu ka samaysan yahay kartoon, wuxuuna adeegsadaa astaanta dheri weyn oo ah qaybta ugu weyn ee sawirka. Naqshadda fudud (minimalist) waxay ka fogaataa sawir-gacmeedyada iyo sawirrada cuntada ee inta badan lagu arko baakadaynta cuntooyinka diyaarsan. Ujeeddadu waxay tahay in lagu gudbiyo dhaqanka iyo sharafta hoteel caan ah oo ku yaal Yokohama, iyadoo lagu daray xoogaa caqli-gal ah. Baakadayntu waxay ku habboon tahay cuntooyinka guriga lagu cuno, waxaana sidoo kale loo doortaa hadiyad ahaan.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hotel New Grand Ready-to-eat Meals Baakadaynta Cuntada waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.
Dimensions & Packaging: Width 130mm x Depth 25mm x Height 165mm (Curry)
Width 130mm x Depth 20mm x Height 182mm (Napolitan, pasta sauce)
Tags: Hotel new grand, Ready-to-eat meals, Packaging, Japan, Curry, Napolitan, Pasta Sauce
Production Technology: The box of the package is made of cardboard.
Design Challenge: The minimalist design of this product avoids the use of illustrations or photos of food commonly seen on the packaging of ready-to-eat products, and is fitting for high-quality food that has been prepared in the kitchens of prestigious hotels.
Research: In our preliminary research, none of the designs conveyed the tradition and prestige of the hotel with wit. In this respect, we found a way to differentiate our product from the competition.
Inspiration: This product is a ready-to-eat meals (Beef curry, Chicken curry, Napolitan - pasta sauce) package design for Hotel New Grand, the only classic hotel in Yokohama that opened in December 1927. We wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design.
Project Duration: The project started in January 2020 and finished in November 2020 in Japan.
Operation Flow: It is popular with many people who want to enjoy the taste of a hotel at home or as a gift for someone special.
Team Members: Art Director/Designer : Kazuaki Kawahara
Image Credits: Kazuaki Kawahara, 2020.