RYC Brand Identity Aqoonsiga Sumadda Ganacsiga by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

RYC Brand Identity Aqoonsiga Sumadda Ganacsiga

by Fengnan Lin

Client: Ryc

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

9,480

Verified Award Winner

Verify Award Status for #114458

Hadda Ogaaw Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About RYC Brand Identity Aqoonsiga Sumadda Ganacsiga

Qoraalka Buugga: Aqoonsiga Sumadda RYC waa aqoonsi muuqaal oo shirkadeed loo sameeyay shirkad ganacsi oo elektaroonig ah oo ku taal Guangzhou, Shiinaha. Sumadda (logo-ga) waxaa laga sameeyay saddex calaamadood oo naxwe: calaamad yaab (!) oo matalaysa xirfadnimada, farsamada joogtaynta (,) oo matalaysa adkaysiga, iyo dhibco (.) oo matalaysa kaamilnimada iyo bilow cusub. Xarafka R iyo qaab gaadhi wax-iibsiga ayaa lagu daray calaamadaha naxwaha si ay u muujiyaan warshadda. Calaamadaha naxwaha waxaa loo isticmaalay sida luqad wadaag ah oo dhexdhexaad u ah dalalka kala duwan. Aqoonsigan waxaa lagu dabaqay kaararka ganacsiga, sumadaha (badges), buugaagta qoraalka, xirmooyinka hadiyadaha iyo boorsooyinka dharka (canvas bags), iyadoo la isticmaalayo warqad lacag ah (silver foil) iyo daabacaad shabakadeed (screen printing).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

RYC Brand Identity Aqoonsiga Sumadda Ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. RYC Brand Identity Aqoonsiga Sumadda Ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. RYC Brand Identity Aqoonsiga Sumadda Ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Dimensions & Packaging: Business card 54mmx90mm
Badge 54mmx85mm
Pakag 260mmx330mmnote
Brochure 255mmx197mm
Canvas bag 320mmx390mm
Tags: Responsible, Young, Creative, Brand, Corporate Identity
Production Technology: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge: Find a suitable design language to reflect industry attributes and corporate culture.
Research: Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration: Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands.

The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Project Duration: Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow: The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Patents: Guangzhou Ruoyuchen Technology Co., Ltd.
Team Members: Fengnan Lin
Xiulin Chen
Jingxia Huang
Liqing Xian
Ziyang Zhuang
Yingqiang Zhang
Liqiong Yang
Image Credits: Image #1: Designer Fengnan Lin,2019.