C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga by Fengnan Lin

C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga

by Fengnan Lin

Client: C-Max

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga

Aqoonsiga Sumadda Ganacsiga ee C-MAX waa barnaamij aqoonsi muuqaal ah oo loo abuuray shirkad tignoolajiyad ah oo ka shaqeeya xisaabinta daruuraha (cloud computing) iyo xogta waaweyn (big data). Sumaddu waxay isku xirtaa xarfaha CMAX iyo calaamadaha koodhka caadiga ah, oo ay ku jiraan calaamadaha xagalka leh, jiid (dash) iyo fallaaro, kuwaas oo matalaya xisaabinta iyo dhaqdhaqaaqa nidaamsan ee xogta. Midabka madow wuxuu muujiyaa saxnaan, halka sawirrada kaalmeed ee midabada leh ay soo jeedinayaan adduun dhalaalaya oo lagu dhisay tignoolajiyadda. Aqoonsigan waxaa lagu dabaqay kaararka ganacsiga, kaararka shaqada, buugagta xusuusta iyo boorsooyinka dharka (canvas), iyadoo la adeegsanayo daabacaadda afar midab iyo dhalaalinta UV.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. C-MAX Branding Identity Aqoonsiga Sumadda Ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.