Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta by Plus X

Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta by Plus X is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2021

Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta

by Plus X

Client: Krafton

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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The Design

About Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta

Book Text: Krafton waa naqshad waaya-aragnimo astaan ah oo loo abuuray koox ka mid ah istuudiyaha horumarinta ciyaaraha. Nidaamka naqshadaynta astaanta wuxuu muujiyaa gaar-ahaanshaha astaan kasta oo isbahaysiga iyo isku-ekaanshaha kooxda labadaba. Naqshadu waxay ka soo dhalatay calaamadda urur farsamaale ah oo dhexe qarniyadii dhexe, waxaana loo isticmaalaa qaab-dhismeed u eg gaashaan sida qaabka aasaasiga ah. Qaabka calaamadda isku midka ah waxaa lagu dabaqaa dhammaan astaannada isbahaysiga waxaana lagu kala saaraa midabo la go'aamiyay. Astaannada, midabada, noocyada far-qorista iyo muuqaallada muhiimka ah waxaa loo isticmaalaa dhammaan meelaha xiriirka sida kaararka ganacsiga, foomamka, sumadaha iyo xayeysiisyada.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Krafton Primary Function: Naqshadaynta Waaya-aragnimada Astaanta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Dimensions & Packaging: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Tags: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Production Technology: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Design Challenge: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Research: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiration: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Project Duration: The project proceeded for 9 months in Seoul, South Korea.
Operation Flow: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patents: Copyrights belong to Plus X Co.
Team Members: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Image Credits: Plus X