Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga by Hai Xia Huang is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2021
Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga
Client: Yuto Group
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
- 10,901
- Verified Award Winner
- Verify Award Status for #116260
The Design
About Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga
Qoraalka Buugga: Changle waa naqshad buqshin loogu talagalay khamri caafimaad oo Shiinees ah. Sanduuqa dibadda waxaa laga sameeyay warqad qallalan (corrugated paper) oo si buuxda loo laalaadin karo si toos ah wakhtiga gaadiidka, ka dibna si degdeg ah loogu shirsho goobta buuxinta. Laalaadinta sanduuqa waxay keentaa in la badbaadiyo booska iyo qiimaha rarka. Sawirrada waxay muujinayaan geed weligiis cagaaran oo kor iyo dhinacyada u koraya, oo ay weheliyaan gogol Ganoderma ah, shimbir korokor (crane) iyo buuraha Nanshan. Sidoo kale sawirka waxaa ku jira Longan, Medlar iyo Angelica dahurica. Waxaa la isticmaalay midabyo qaawan oo dhaqameed oo khafiif ah. Sanduuqu wuxuu le'eg yahay 100 illaa 100 illaa 270 millimitir, wuxuuna qaadaa dhalo 500 millilitir ah.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Changle Shaqada Ugu Muhiimsan: Buqshinta Khamriga waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
- Dimensions & Packaging
- Box：100mmx100mmx270mm
Bottle：500ml - Tags
- Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
- Production Technology
- The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
- Design Challenge
- Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
- Research
- Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
- Inspiration
- The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
- Project Duration
- The project done within 1 months in Shenzhen.
- Operation Flow
- Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
- Team Members
- Designer:Huang Hai xia, Art direction:Li Yu Chun
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
