Toothpaste Baakad by Kazuo Fukushima is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

LacagXirmooyin· 2021

Toothpaste Baakad

by Kazuo Fukushima

Client: Nippon Zettoc co.,ltd.

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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Colors

The Design

About Toothpaste Baakad

Fikradda naqshadaynta baakadaha cadayga waa tuubo midab-biyood ah. Waxay xasuusineysaa madadaalo doorashada midabada marka rinjiyeynta. Daawada cadayga waa isku dhaf gaar ah oo ka kooban maaddooyin dabiici ah iyo asiidhyada amino ee la helay. Sidaa darteed, qaybta sare ee baakadaha cadayga waa tibaax dabiici ah, badhkii hoosana waa tibaaxaha sayniska iyo tignoolajiyada. Waa naqshad isku dareysa laba walxood oo kala duwan oo mid ah. Ugu dambeyntii, calaamadda calaamaduhu waxay isku daraysaa laba burush oo cadayga ah oo qaabka iskutallaabta ah si ay si fudud u naqshadeeyaan alaabta afka ah ee caymiska.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Toothpaste Baakad waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Toothpaste Baakad waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Toothpaste Baakad waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions & Packaging: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Tags: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Production Technology: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Design Challenge: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Research: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiration: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Project Duration: The project started in August 2020 and finished in January 2021 in Shanghai.
Operation Flow: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patents: Nippon Zettoc co.,ltd.
Team Members: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Image Credits: Photographer: Zhu Jie