Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin by Digital Panorama is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.
BirFilim· 2021
Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin
Client: Digital Panorama
Abaalmarinta Birta ah ee A' Design Award Winner in Filim Category
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The Design
About Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin
Qoraalka Buugga: Taxanaha Vitra RimEx Wall Hung waa qaybo saddex ah oo muuqaallo xayaysiin ah oo loo sameeyay qayb suuli ku dhegan derbiga oo aan lahayn qar (rimless). Muuqaal kastaa wuxuu socdaa shan iyo toban ilbiriqsi, waxaana lagu soo bandhigay heer sawir oo dhammaystiran (full high definition) oo leh shan iyo labaatan sawir ilbiriqsi kasta. Filimadu waxay dhammaantood ku samaysan yihiin kumbuyuutar. Qaybaha oo dhan waxaa lagu qaabeeyay (modelled) oo lagu dhaqaajiyay (animated) barnaamij saddex-cabbir ah, ka dibna waxaa lagu soo saaray habka rendering, lagu daray simuleyshanka biyaha (liquid simulation), oo la isku daray (composited). Biyaha iyo dusha shaanshaanka (ceramic) waxaa lagu soo bandhigay hab fudud oo qurux badan si loo muujiyo sida nadaafadu u fudud tahay iyo qaabka nadaafadda leh ee taxanahan.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Vitra RimEx Wall Hung Series Shaqada Koowaad: Muuqaal Xayaysiin waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ceramic workshop founded by Dr. Nejat F. Eczacibasi in Istanbul, in 1942.With the ceramic tiles factory in the 90s, Bozuyuk rapidly became Vitra main production campus. The rimex WC pan that beats all formulas for easy cleaning. The rimex wc pan prevents proliferation thanks to its innovative design. rimex is easy to clean and offers maximum hygiene.
- Dimensions & Packaging
- 15 seconds each and 3 films in total. 1920 1080 Full HD. Frame Rate 25Fps
- Tags
- Hygiene,Rimless,Hung WC,CGI,Art, Animation, Computer Animation,Vitra
- Production Technology
- %100 CGI animation. All elements were modelled in 3d space and animated in Autodesk 3Ds Max software. Rendering Engine V-Ray and Liquid Simulation is Realflow. Compositing was made in Adobe After Effects.
- Design Challenge
- The main objective was to support VitrA's design and technology. The world of this product had to be simple and fresh. The main elements of the animation were the water and ceramic materials that was used to build the modern design. They had to look real to convince the audience. Combining all these with a music in harmony, was the main challenge. T
- Research
- Sales reports and benchmarks were examined to filter the most known designs of toilets. We came across the fact that VitrA is very well known product. Our client briefed us about the technology of this product. The animation was planned to be aired on social media such as VitrA’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionnaire to measure the effectiveness of the film.
- Inspiration
- The rimless WC pan Rimex prevents proliferation thanks to its innovative design. Rimex is easy to clean, and offers maximum hygiene. Rimex WC pans are available in various models suitable for all bathroom styles.
- Project Duration
- Our first presentation of the idea to the client was in 18th of December 2018. Production started within a week. We finished and delivered the final film in 26th of May 2019.
- Operation Flow
- This is a CG Animation videos. Planned to be played on social media platformas such as Youtube, Vimeo, Facebook, Instagram and Vitra’s web site.
- Patents
- Copyrights belong to VitrA Eczacibasi, 2019
- Team Members
- Agency - Digital Panorama
CG Supervisor - Emre GOREN
CG Artist - Serhat GUMUS
CG Artist Yusuf ERGIN
CG Artist - Mert KOSE
CG Artist - Kaan AZOV
3D Modeling - Teberdar GURBEY
3D Modeling - Arin ARICI
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
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