Self Help Graphics and Art Aqoonsiga Sumadda by David Jimenez

Self Help Graphics and Art Aqoonsiga Sumadda by David Jimenez is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Self Help Graphics and Art Aqoonsiga Sumadda

by David Jimenez

Client: David Jimenez

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Aqoonsiga Sumadda

Self Help Graphics and Art waa mashruuc dib-u-dhisid sumadeed loogu talagalay xarun fanka bulshada ee ku taal Bariga Los Angeles. Aqoonsiga cusub wuxuu ka tarjumayaa qiimaha, hadafka, iyo taariikhda xarunta, taas oo ka soo baxday aqoonsiga dhaqameed iyo awoodgelinta siyaasadeed ee fannaaniinta Chicana, Chicano, iyo Latinx. Qaabka shabakadeed ee xarfaha hieroglyph-ka Aztec iyo Maya ayaa dhiirigelisay far muuqaal si gaar ah loogu sameeyay iyo astaan-qoraal (logotype). Astaan-qoraalka waxaa lagu jaray farsamada laser-ka saanka MDF, kadibna waxaa lagu daabacay farsamada daabacaadda kale ee "letterpress" si loogu daro qaabdhismeed dhab ah. Bogagga (posters) waxaa lagu daabacay farsamada "screen printing" si loo sharfo taariikhda daabacaadda fanka ee xarunta.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Self Help Graphics and Art Aqoonsiga Sumadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Self Help Graphics and Art Aqoonsiga Sumadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Self Help Graphics and Art Aqoonsiga Sumadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez