Naxaas Xirmooyin · 2021
Family Series Shaqada Koowaad: Baakadhka Baijiu
by Mason Wang
- Abaalmarinta Naxaasta ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: Gui Brewery Co., Ltd.
- Estimated Number of Design Views: 12,291
- Verification code AB244468CE · Verify this award
Colors
About Family Series Shaqada Koowaad: Baakadhka Baijiu
Qoraalka Buugga: Family Series waa naqshad baakadh loogu talagalay Baijiu-ga leh dhadhanka maotai, oo loo abuuray afar dhacdo oo nolosha oo weyn oo ku jira dhaqanka dhaqameed Shiinaha: guurka, dhalashada, dhalashada sannadlaha ah, iyo horumarinta shaqada. Baakad kastaa waxay isticmaaltaa midabka guduudan iyo dahabka, kuwaas oo la xiriira dabaaldegga iyo sharafta. Naqshadaha waxaa ka mid ah luan iyo feng oo matalaya guurka, kylin oo matalaya carruurta, kalluunka carp iyo masduulaha dahabiga ah oo matalaya horumarinta shaqada, iyo geedka pine iyo shimbirta caddaan ah oo matalaya cimriga dheer. Qaybaha qurxinta dhalada waxaa laga sameeyay biraha alloy-ga zinc-ka oo la shubay, leh saamayn qaabaysan (relief) iyo dahab-dahaadhsan. Dabooca laba-qaybood ah wuu burburaa marka la furo, taasoo caawisa ka hortagga been-abuurka.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Family Series Shaqada Koowaad: Baakadhka Baijiu waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Family Series Shaqada Koowaad: Baakadhka Baijiu waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Family Series Shaqada Koowaad: Baakadhka Baijiu si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- Family Series are based on the big life events in traditional Chinese culture, including marriage, birth, birthday and promotion. From the changes of colors, pictures and patterns, the package of maotai flavor Baijiu can not only arouse empathy of liquor-using scenarios, but also enjoys high collection value and good quality.
- Dimensions & Packaging
- Width 105mm x Depth 105mm x Height 260mm
- Tags
- Baijiu Packaging, Family Series, Chinese Culture, Kylin, Maotao Town
- Production Technology
- 1. The decorative parts of the bottle are made of high-precision die-casting zinc alloy, with relief effect and gold plating on the surface;
2. The bottle is equipped with environmentally-friendly food grade plastic parts and down-pressure assembly structure. The bottle cap is divided into two parts, the teeth of which will be damaged when opened so as to prevent forgery. - Design Challenge
- The porcelain jar of family series is hand-made under several processes. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
- Research
- When researching the scenarios of liquor-using, Guijiu group found that many customers prefer to purchase more expensive Baijiu on some important occasions. What's more, the more precious liquor they offer or get, the more respect they show or receive from their friends and relatives. At current liquor market, Baijiu with high cost-efficiency and collection value has a few competitors, which enjoys a promising future.
- Inspiration
- The entire series adopt red and golden, which respectively represent marriage and nobleness in traditional Chinese culture and embody Chinese-style happiness and auspiciousness. In terms of pictures, the package applies luan and feng, which symbolize marriage in traditional Chinese culture, as well as kylin representing more children, carp and golden dragon representing promotion and calamus, pine and white crane standing for longevity.
- Project Duration
- This series was kicked off in Shanghai in December 2019 and was finished in December 2020 and put on sale in Shanghai in the same month.
- Operation Flow
- Both Luan and Feng pattern and Lang-Kiln Red of Guihe series are common festive elements in traditional Chinese wedding; according to legend, kylin on Guizi package will bring children to the family; carp and golden dragon on Guilu series represent the rapid promotion in career; while the pine and white crane on Guishou series symbolize longevity and nobleness in traditional culture.
