Prakrishi Baakadaynta Miraha La Qalajiyey by Vishal Vora

Prakrishi Baakadaynta Miraha La Qalajiyey by Vishal Vora is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Dahabka ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

DahabXirmooyin· 2021

Prakrishi Baakadaynta Miraha La Qalajiyey

by Vishal Vora

Client: Prakrishi

Abaalmarinta Dahabka ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Prakrishi Baakadaynta Miraha La Qalajiyey

Prakrishi waa baakado kala duwan oo loogu talagalay miraha la qalajiyey oo loo sameeyay suuqa Hindiya. Naqshaddu waxay soo bandhigaysaa sheeko muuqaal ah oo ku saabsan boqortooyada caafimaadka, taas oo mid kasta oo ka mid ah miraha la qalajiyey lagu muujiyey inuu yahay boqorka boqortooyadiisa. Baakaddu waa hal-midab (monochromatic), waxaana keliya midab lagu daabacay mirihii la qalajiyey, si cuntadu u noqoto bartilmaameedka muuqaalka ee baakad kasta. Noocyada kala duwani waxay isticmaalaan boorsooyin xiritaan zip ah oo leh daabacaad afar midab ah. Baakad kastaa waxay le'egtahay 140 mm ballac ahaan iyo 210 mm dherer ahaan. Ujeeddadu waa in alaabtu noqoto mid cad oo si fudud looga garto khaanad ay ku badan yihiin alaabooyin kale.

The Recognition

About the Abaalmarinta Dahabka ah ee A' Design Award

Prakrishi Baakadaynta Miraha La Qalajiyey waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Prakrishi Baakadaynta Miraha La Qalajiyey waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Prakrishi Baakadaynta Miraha La Qalajiyey waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Challenge was to create range of dry fruit packaging with strong visual narrative meant for Indian market, we created a packaging range with strong visual story of dry fruits on shelf where hundreds of products are fighting for attention.
Dimensions & Packaging: Width 140mm X Height 210mm
Tags: Savoury Snacks, Dry Fruits, Nuts, Healthy Foods, Packaging Design, Communication Design,
Production Technology: Swiss Pack Zip Lock Packaging With 4 Color Printing
Design Challenge: Hardest Part Of This Packaging Was To Crack Right Approach For Design At The Same Time Have A Strong Visual Appeal On Shelf.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: Dry Fruit Is King Of Food And Health, There Is One Phrase That We Become What We Eat, When We Eat Healthy Food We Surely Lead A Healthy Life, Our Intended Design Strategy Was To Create A Packaging That Tells A Story of Kingdom Of Health Where Each Dry Fruit Is Depicted As A King Of Its Kingdom, Consumer Will Surely Love To Live In This Kingdom Of Health. We Created A Packaging Range With Strong Shelf Appeal and hook; Monochromatic Packaging With Each Dry Fruit Is Portrayed In Color As Strong Differentiator.
Project Duration: The project started in July 2020 in India and finished in December 2020 in India
Operation Flow: Most challenging part of design is to understand scientific description of people and culture with their custom and habits based on that data entire design exercise took place and we succeeded to connect the consumer emotionally with a clear brand story.
Patents: None
Team Members: Vishal Vora and Team
Image Credits: Vishal Vora and Team