Better than Perfect Joornaal by Gerhard Kirchschlaeger

Better than Perfect Joornaal by Gerhard Kirchschlaeger is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay Competition Category.

NaxaasDaabacaad· 2021

Better than Perfect Joornaal

by Gerhard Kirchschlaeger

Client: Gerhard Kirchschlaeger

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Daabacaad Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Better than Perfect Joornaal

Better than Perfect waa joornaal cunto oo u beddela blog-ka cuntada ee internetka qaab daabacan. Cunto-karinnada waa kuwo hal-abuur leh laakiin fudud, oo cunto-karin kastaa lagu soo bandhigay bogag laba ah oo leh sawirro waaweyn iyo far-qoraal firfircoon. Naqshadda waxay isticmaashaa meel bannaan oo deggan waxayna jebisaa caadooyinka aragga ee caadiga ah si loo abuuro xiisad muuqaal ah. Joornaalku wuxuu le’eg yahay 22 iyo 31 sentimitir, wuxuuna ka kooban yahay 32 bog. Waxaa la isticmaalay warqad birch ah oo dib loo warshadeeyay, daabacaad dijitaal ah, iyo tolid dun ah. Tusmada agabka ayaa ku dhammaystirta joornaalka waxayna sidoo kale u adeegi kartaa liiska iibsiga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Better than Perfect Joornaal waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Better than Perfect Joornaal waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Better than Perfect Joornaal si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main idea: to put an internet food blog on paper.
The recipes are creative yet simple, presented by means of impressive photos and lively typography. The advantages of print over the web are played out haptically and conceptually. The layout plays with and breaks viewing habits, visual tension and surprise accompany the reader through the magazine.
Dimensions & Packaging: 22x31 cm, 32 pages, paper cover 300 g/m, paper core 120 g/m, thread stitching
Tags: Magazine, Photography, Typography
Production Technology: recycled paper made of birch, hp indigo digital printing
Design Challenge: A visually influenced magazine that does not get lost in the flood of many cooking magazines. A unique selling point was found through the design and photography.
Research: Many of us have more time for ourselves at home this year. Your own kitchen will once again become a playground for creativity. The magazine should be a source of inspiration and motivation for more activity at home. Some recipes are very simple and thus have a low entry barrier even for beginners. The original context of a cooking magazine, following a recipe, is being questioned. The aesthetics of the ingredients and the arrangement on the plate are paramount.
Inspiration: Everything we do or don't do - good and bad taste is always present. One of Austria's most successful food blogs focuses on good taste. And this is what her 5th magazine "better than perfect" is all about.
Project Duration: The project started in july 2020 and finished in december 2020.
Operation Flow: The magazine is intended to inspire and encourage you to cook yourself. The range extends from very simple to more demanding recipes - so there is something for everyone. An ingredients index closes the magazine and also serves as a decision-making aid when selecting recipes or as a shopping list.
Patents: no IP / PATENTS / COPYRIGHTS
Team Members: Gerhard Kirchschläger, Karin Stöttinger, Julia Kirchschläger
Image Credits: Photographer Karin Stöttinger