Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed by Guangzhou Cheung Ying Design Co., Ltd.

Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2021

Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed

by Guangzhou Cheung Ying Design Co., Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed

Lezai Dental Clinic waa astaan iyo aqoonsi sumadeed loo sameeyay xarun ilkaha. Naqshaddu waxay isticmaaleysaa qaabab togan iyo taban si loo sameeyo hal calaamad muuqaal ah. Xariiqyo toosan oo dheer iyo gaaban oo lagu daray qaab wareeg ah ayaa muujinaya dadka waaweyn iyo carruurta oo gacmaha wada haysta oo isku wareejinaya. Qaabka tabanka ee bartamaha wuxuu qaataa muuqaal ilig ah. Midabada leh saturation hoose waxay siinayaan dareen deggan oo diiran, waxayna taageerayaan sawir nabadgelyo, farxad, iyo xirfad sare. Astaanta waxaa lagu sawiray qaab vector ah si loogu isticmaalo daabacaadaha iyo baraha dijitaalka ee cabbirro kala duwan, iyo buug tilmaamo sumadeed ayaa taageeraya isticmaalka joogtada ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lezai Dental Clinic Astaan iyo Aqoonsi Sumadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Design Challenge: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Research: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiration: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Project Duration: The project started in October 2019 and finished in February 2020 in Guangzhou.
Operation Flow: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu