Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan by Yingbo Qiao

Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.

LacagXayeysiin· 2021

Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan

by Yingbo Qiao

Client: Sparrow Creative Lab

Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category

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The Design

About Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan

Book Text: Ha Lumin Labo-dhaqankaaga waa olole xayeysiin isku-dhafan oo loo sameeyay adeeg telefishan oo qowmiyadeed. Ololaha waxaa ku jira siddeed jaandheer, mid walbana cinwaankiisu wuxuu ku qoran yahay luqad kala duwan: Boortaqiis, Shiineys, Carabi, Ruush, Jabaan, Faransiis, Talyaani iyo Hindi. Muuqaalladu waxay isticmaalaan farshaxanka pixel-ka waxaana lagu dhisay qaabka tijaabada telefishanka, kaas oo tilmaamaya waqtiga luminta. Astaamaha dalalka ka qaybqaadanaya waa la isku daraa si loo abuuro sawir mideysan oo kala duwan. Ujeeddadu waa in dhiirrigelinta bulshooyinka soo-galootiga si ay u ilaaliyaan luqadahooda iyo dhaxalkooda.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Don't Lose Your Biculutural Primary Function: Ololaha Xayeysiinta Isku-dhafan waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao