Bir Xirmooyin · 2021
BonBonne Nuit Shaqada Koowaad: Xirmada Nacnaca
by Ka Wai Tsun
- Abaalmarinta Birta ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: Ka Wai (Rae), Tsun
- Estimated Number of Design Views: 11,073
- Verification code FF9C143E34 · Verify this award
Colors
About BonBonne Nuit Shaqada Koowaad: Xirmada Nacnaca
Qoraalka Buugga: BonBonne Nuit waa taxane naqshadeynta xirmada loogu talagalay nacnaca. Magaca wuxuu isku daraa laba kelmadood oo Faransiis ah, bon bon oo macnaheedu yahay nacnac, iyo bonne nuit oo macnaheedu yahay habeen wanaagsan. Fikradda waxay ku casuuntaa macaamiisha inay dhadhamiyaan riyooyinkooda cad ee gacanta ku haystaan. Xirmooyinka waxay adeegsadaan qaab isku-dar (montage) kaas oo isku soo ururiya walxaha suuraleyska (surrealistic) ah. Sababtoo ah riyooyinka cadku waa la xakameyn karaa, sheekada ku qoran xirmo kastaa waxay soo jeedinaysaa rabitaan ay dadku badiyaa u laabtaan. Magacyada alaabta ee fikradeed waxaa loogu talagalay in ay kiciyaan muuqaallo maankiga ah oo waxqabad leh. Taxanaha wuxuu ka kooban yahay saddex boorso, saddex sanduuq yaryar oo wareegsan, iyo laba sanduuq oo leydi ah oo qaba gacan-qabsi.
About the Abaalmarinta Birta ah ee A' Design Award
BonBonne Nuit Shaqada Koowaad: Xirmada Nacnaca waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. BonBonne Nuit Shaqada Koowaad: Xirmada Nacnaca waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, BonBonne Nuit Shaqada Koowaad: Xirmada Nacnaca waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
