Bir Garaafig · 2022
Timing Sauce Sumcad-dhiska (Branding)
- Abaalmarinta Birta ah ee A' Design Award 2022 in Garaafig
- CLIENT: Timing Sauce
- Estimated Number of Design Views: 10,455
- Verification code B9A42FA42F · Verify this award
Colors
About Timing Sauce Sumcad-dhiska (Branding)
Timing Sauce waa mashruuc sumcad-dhis oo loo sameeyay soo saare saliid/saawis (sauce). Shaqadu waxay ka koobantahay magac sumcad cusub, logo, xirmo-shaqeed (packaging), iyo agabka iibka. Magaca hore wuxuu tixraacayay baasto, taas oo aan waafaqsanayn alaabta la iibinayo, sidaas darteed magac cusub ayaa la doortay. Logo-du waxay isticmaashaa qaabab aan la taaban karin oo muujinaya saliid iyo weji dhoola cadeyn ah. Cilmi-baaris midab ayaa lagu hagaayay xulashada midabaynta, iyadoo dhowr isku-dar oo midab ah la tijaabiyay si loo muujiyo farxad iyo raadinta cunto (appetite). Sumadaha (labels) waxaa lagu daabacaa PVC dhalaalaya oo biyo-celiya, waxaana loo sameeyay saddex cabbir oo u dhigma dhalooyinka 120, 150, iyo 180 mililitir.
About the Abaalmarinta Birta ah ee A' Design Award
Timing Sauce Sumcad-dhiska (Branding) waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Timing Sauce Sumcad-dhiska (Branding) waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Timing Sauce Sumcad-dhiska (Branding) waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique. - Dimensions & Packaging
- Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm - Tags
- Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
- Production Technology
- Label Material: PVC gloss label waterproof
- Design Challenge
- In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
- Research
- They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
- Inspiration
- In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
- Project Duration
- Hong Kong
