Naxaas Xayeysiin · 2021
Beer Culture 2020 Shaqada Ugu Weyn: Warbixin Cilmi-baadhis Suuq
- Abaalmarinta Naxaasta ah ee A' Design Award 2021 in Xayeysiin
- CLIENT: Brau Union Österreich AG
- Estimated Number of Design Views: 13,726
- Verification code FE7CBB6EDE · Verify this award
Colors
About Beer Culture 2020 Shaqada Ugu Weyn: Warbixin Cilmi-baadhis Suuq
Qoraalka Buugga: Beer Culture 2020 waa warbixin daabacan oo ku saabsan dhaqanka biirka ee Australia. Warbixintu waxay soo bandhigaysaa natiijooyinka sahan matalaya dadweynaha Australia ee da'doodu tahay 18 sano iyo ka weyn, kaas oo uu sameeyay machad madax-bannaan oo cilmi-baadhis suuq ah iyadoo la adeegsanayo wareysiyo internet iyo taleefan ah. Mawduucyada ay ka hadlayaan waxaa ka mid ah muhiimadda noocyada gaarka ah ee biirka, caadooyinka cabbitaanka, wax-soo-saarka biirka ee waarta, daacadnimada sumadda ganacsiga, iyo alaabta aan khamriga lahayn. Sawirro iyo calaamado fudud ayaa lambarrada u soo bandhigaya qaab si fudud loo fahmi karo. Warbixintu waxay ka kooban tahay 64 bog oo ka mid ah qoraalka iyo afar bog oo qawaanic ah.
About the Abaalmarinta Naxaasta ah ee A' Design Award
Beer Culture 2020 Shaqada Ugu Weyn: Warbixin Cilmi-baadhis Suuq waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Beer Culture 2020 Shaqada Ugu Weyn: Warbixin Cilmi-baadhis Suuq waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Beer Culture 2020 Shaqada Ugu Weyn: Warbixin Cilmi-baadhis Suuq si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
- Dimensions & Packaging
- Format closed 280 x 215 mm
Format open 280 x 430 mm
Extent 4 cover pages and 64 content pages
Circulation 1700 - Tags
- beer culture report, beer culture, beer, market research, Austria
- Production Technology
- The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency.
The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage - Design Challenge
- The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics.
Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture. - Research
- The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
- Inspiration
- For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
- Project Duration
- The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
- Operation Flow
- In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
- Patents
- Copyrights belong to Brau Union Österreich AG, 2020
- Image Credits
- Brau Union Österreich AG
