Dahab Xirmooyin · 2021
Game Fuel Baakadaynta Cabitaanka
by PepsiCo Design and Innovation
- Abaalmarinta Dahabka ah ee A' Design Award 2021 in Xirmooyin
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 30,333
- Verification code AD671BC4ED · Verify this award
Colors
About Game Fuel Baakadaynta Cabitaanka
Game Fuel waa baakad daabacaad gaar ah oo loogu talagalay cabitaanka tamarta ee sumadda Adrenaline Rush ee dalka Ruushka. Naqshaddu waxay u dabaaldegaysaa dhaqanka ciyaaraha iyo ciyaaraha elektarooniga ah (e-sports). Astaanta A ee caanka ah ee daasadda saaran waxaa loo beddelay albaab midabyo leh oo ku martiqaadaya macmiilka deegaan ciyaareed cusub, isla markaana abuuraya dareen ah in si tartiib tartiib ah loogu dhex milmayo. Naqshaddu waxay ka fidaysaa baakadaynta ilaa khibrado ballaaran oo sumadda ah. Ujeeddada la sheegay waxay ahayd in bulshada ciyaartoyga laga fogeeyo fikradaha qallafsan, iyo in ciyaartoyda la siiyo tamar iyo kalsooni ay ku gaaraan waxqabad xooggan.
About the Abaalmarinta Dahabka ah ee A' Design Award
Game Fuel Baakadaynta Cabitaanka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Game Fuel Baakadaynta Cabitaanka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Game Fuel Baakadaynta Cabitaanka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- Adrenaline Rush, an established, powerful and bold energy drink brand available in Russia, created Adrenaline Game Fuel as a special edition offering to celebrate the gaming occasion and e-sports culture. With the design extending from packaging to brand experiences, the objective was to shift preconceived notions of the gaming community and release it from stereotypes, while also giving gamers energy and confidence for maximum performance.
- Tags
- Packaging, Beverage
- Inspiration
- Every aspect of the Adrenaline Game Fuel packaging was designed to enhance the gaming experience and feel aesthetically worthy of the serious gaming consumer. The visually prominent A logo on pack was transformed into a colorful portal that invites consumers into the gradual immersion of a new game environment.
