Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2021
Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka
Qoraalka Buugga: Evervess Soda Water waa naqshad xirmo lagu sameeyay noocyo kala duwan oo soodhada iyo tonic-yada leh gaaska. Sumaddan waxay sitaa dhaxal dhan ku dhawaad siddeetan sano, waxaana la casriyeeyay aqoonsigeeda muuqaalka si loogu bilaabo suuqa Shiinaha hal si oo la mideeyay. Naqshadda hore waxay u ekayd mid culus oo tilmaamaysa raaxaysi xad-dhaaf ah, sidaas darteed xirmada waxaa la fududeeyay si ay u muujiso qaboojin fudud oo jaajac ah. Qayb muuqaal ah oo yar oo leh midabka madow iyo teal ayaa muujinaysa il-biyood, kaas oo calaamad u ah tamar, qaboojin, iyo cusboonaysiin. Cabitaannada waxaa lagu qasi karaa khamriga (cocktails) ama lagu cabbi karaa kali ahaan.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Evervess Soda Water Shaqada Ugu Muhiimsan: Xirmada Cabitaanka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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