Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta Competition Category.
LacagXayeysiin· 2021
Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xayeysiin Category
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- Verified Award Winner
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The Design
About Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta
Lays Heartwork waa olole xayeysiin oo loo abuuray sumadda Lays inta lagu jiray safmarka Covid-19. Ololahu wuxuu u mahad naqaa dadka ka shaqeeya gadaasha muuqaalka silsiladda qiimaha ee Lays, oo ay ku jiraan beeraleyda, shaqaalaha warshadaha, darawallada gaadiidka, iibiyayaasha iyo shaqaalaha gaarsiinta. Midabbo iftiin leh oo rajo wanaagsan leh ayaa lagu daraa fariimo tooska ah oo mahadnaq ah oo lagu qoray naqshadda baakadaha. Baakad kastaa waxay noqotaa xus u ah shaqaalaha bulshada oo dhif ah in shaqsi ahaan loo mahadnaqo. Ujeeddadu waa in la muujiyo in shaqada maalinlaha ah aysan ahayn oo keliya shaqo adag, ee ay tahay shaqo qalbi.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Lays Heartwork Hawlaha Ugu Muhiimsan: Ololaha Xayeysiinta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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